Graphic Information Technology – Branding

The creative agency had the honor of crafting a brand guide for the Graphic Information Technology (GIT) program at ASU. GIT was caught in a brand quandry — it lives under the ASU brand (and therefore ASU brand guidelines) but stands apart as a program of creative technologists. So much of who we are can be communicated by the way we present ourselves. GIT fosters design and creativity, and it was important to find a way to reflect that through the brand image.